Super Bowl

Watch President Trump Get Outsmarted in Century 21's 2012 Super Bowl Ad

For His First State of the Union, Remember President Trump's Super Bowl Ad

By Published on .

Originally published Jan. 26, 2017, we're resurfacing this look back at President Trump's Super Bowl ad appearance to mark his first State of the Union. From the files of the Super Bowl Ad Archive.

Super Bowl XLVI gave us Chrysler's provocative "Halftime In America" starring Clint Eastwood, Doritos' crowd-pleasing "Sling Baby" and none other than future President Donald Trump being bested by a Century 21 real estate agent.

In the first Super Bowl commercial for the real estate agency, Mr. Trump sits at a negotiation table, framed in a shot evoking his appearances on "The Apprentice." He strikes a deal with a Century 21 real estate agent only to find out that he bid more than necessary.

"Then I want a do-over," President Trump replies.

The commercial was meant to promote Century 21's motto: "Smarter. Bolder. Faster" and also featured former NFL star Deion Sanders and Olympian Apolo Ohno.

The same week that the ad aired in the 2012 game, Mr. Trump also made news by endorsing Mitt Romney for President.

The ad came as Century 21 was revamping its marketing strategy. The marketer returned to advertise in the 2013 Super Bowl, without Mr. Trump or the other celebrities.

Previously: Stars in the Super Bowl (Before They Were Famous) and Back When The Super Bowl Had Beer Wars.

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